You’re not starting from scratch — you’re starting from experience.
Maybe you’re working a 9–5, parenting, studying, or just trying to keep up with life.
You’ve got dreams that won’t go away — but between algorithms, overwhelm, and endless “how-tos,” it’s hard to know where to start.
You don’t need more noise.
You need a plan, community, and gentle accountability to help you turn ideas into income — without burning out.
That’s exactly why The Dream Shift exists.
Inside The Dream Shift
Each month, you’ll receive fresh guidance and resources built around a single focus — designed to help you create, simplify, and grow with intention.
Here’s what you’ll find inside:
🌿 Monthly Focus Theme
Each month we’ll work through a simple, grounded topic like “Start,” “Simplify,” “Create,” or “Grow.”
Think of it as your monthly rhythm — one clear focus at a time.
📒 Resource Library
A growing hub of Notion templates, Canva guides, checklists, and planners — all designed to help you take action right away.
💬 Community Connection
You’ll be surrounded by creators who get it. We share wins, struggles, and real conversations about what it looks like to build a business while balancing life.
🎥 Co-Working & Creative Sessions
Gentle accountability built right in. These sessions will help you stay consistent and connected — even when motivation dips.
💌 Private Podcast or Replays
Listen on the go — with bite-sized reflections, lessons, and mindset shifts for your week.
💫 What Makes This Different
This isn’t another business membership that overwhelms you with content.
It’s a creative sanctuary — a space to build slowly, intentionally, and in community.
Here, we celebrate imperfect progress, soft structure, and steady growth.
It’s for the ones who believe that freedom isn’t found in hustle — it’s built through consistency, clarity, and a whole lot of heart.
This is the cozy entrepreneur life you dreamed of and the one we help you live.
How our client Katie went from $80k CAD → $300k CAD in profits
Ever since Shelby joined my team in 2020, my business has completely transformed. Shelby is committed to organization, creativity, strategic planning, and thinking outside of the box. From managing my team of editors at my agency, Creatorly Media, to developing digital products for my personal brand, and assisting me with YouTube edits, Shelby’s skills really cover the full range of what a content creator or online business owner needs in a digital business manager.
More than her technical skills, where Shelby really shines is her compassion, empathy, and true commitment to the success of those she works with. You will be hard pressed to find a business manager more kind-hearted and dedicated than Shelby! She always puts her best foot forward, and takes feedback and suggestions with a smile.
Having Shelby on my team has enabled my business to grow from about $80K CAD in annual profit back in 2020, to now over $300K CAD - because her assistance has allowed me to introduce new income streams, and focus more of my time on what I love to do the most: create content and grow my community.
I can’t recommend Shelby highly enough to manage your business as a content creator!
what some of my other clients are saying:
❀ Jules Acree
Shelby is such a gift to work with. She not only comes up with creative, thoughtful ideas—whether it’s content, optimizing my offerings, or finding ways to make the most of what I already have—but she can execute them too. That alone has been huge for me, because I’m no longer the bottleneck. She’s intentional, reliable, and just an all-around wonderful person to have on your team.
🎙 Pamela Krista
Shelby's team at Kay & Co has helped me finally get my content out of my camera roll and published. I had been sitting on content for months without the time to polish and edit. The team at Kay & Co has been able to help edit my clips, and add all the additional embellishments (audio, overlays, text ect) to make my content ready for the feed. The team gets to know each creator individually so that the final product still holds true to my brand!
𖤜 Léa Marie Bee
Working with Shelby is such an incredible experience! She took the time to learn my brand, paid close attention to every detail, and made sure the final video reflected exactly what I envisioned. Her communication was always kind, clear, and professional, and the end result was absolutely perfect. I couldn’t be happier with her work!
☕︎ Jimmy McWhinney
Shelby and her team have been absolute lifesavers. Starting from scratch, they've guided me thoughtfully at every step. They bring structure and independence, but always with a sense of customization and care that makes working with them such a pleasure.
Go from DIYing to delegating
Let’s Marie Kondo your task list. If it doesn’t spark joy, we’ll take it over. Here’s what our online biz management services can look like:
Before working with us:
✘ Your launch timeline lives in your brain (and nowhere else)
✘ You’re answering team questions 24/7 because nothing is documented
✘ Client deliverables are slipping through the cracks
✘ You’re stuck in “maintenance mode” with no time to grow
✘ You’re juggling Slack, Notion, Google Drive, and still feeling behind
✘ You’re making decisions solo, every step of the way
After working with us:
✓ You have SOPs, workflows, and systems that everyone follows
✓ Projects move forward without your constant input
✓ Your team knows who’s doing what — and when
✓ Launches feel organized and supported (not chaotic)
✓ You’re tracking what’s working, not just guessing
✓ You finally feel like the CEO — not the only one keeping things afloat
What if your “someday” to-do list had a team behind it?
Your “I’m not doing this alone anymore” era starts here. Meet your operations + systems + digital growth agency.
Kay & Co. started with me, Shelby Kay, and the lessons I learned while working alongside creator and entrepreneur Katie Steckly. That experience showed me what was possible when strategy and creativity come together — and it inspired me to build an agency that could offer that same kind of support to other entrepreneurs.
Over time, what began as just me has grown into a small but mighty team. Each person at Kay & Co. was chosen not only for their skills, but because they share a genuine passion for helping creators and business owners grow — and for building a life they love along the way. Together, we’re here to make the behind-the-scenes feel lighter, so you can focus on the big picture and the dreams that started it all.
Swap overwhelmed for “I’ve got a team for that” in 3 steps
Step 1: Quick vibe check ✌️
Hop on a call with us. We'll chat through your current chaos, pinpoint exactly what you want off your plate (aka what's been making you want to throw your laptop out the window), and see if we're a match (spoiler: we probably are).
Step 2: Your custom roadmap 🗺️
Based on your goals (and how much you're ready to delegate), we'll build a support and execution plan that's tailored just for you.
Step 3: Book + get started 🫶
We take over on those pesky projects you have been putting off or those mundane tasks you always avoid!
Your support options:
Business Audit $497
Need a second brain on your business? The business audit is for business owners who want clarity and direction. We’ll walk through what’s working, what’s stuck, and what to prioritize next — so you leave with renewed focus and practical next steps.
This is a no-pressure, no-pitch session. Just a questionnaire, a very (very) deep dive into your business, and actionable steps that you can take immediately!
Business Management Sprint (2-week intensive) $1,997
You’re in growth mode — but behind the scenes, it’s a mess. In this done-with-you intensive, we audit your business backend, map out your systems, and create a custom strategy for sustainable growth.
Includes:
60-minute kickoff call
Deep-dive audit (offers, systems, team, content, revenue gaps)
Custom strategy roadmap + SOP or workflow recommendations
7 days of async support (via email or WhatsApp)
Ideal if you're prepping for a launch, hiring help, or building your first real systems foundation.
Monthly Retainer Support (Starts at $1,500/month | 20-hour retainer)
Ongoing operations and strategic support tailored to your business. We become your behind-the-scenes team — running projects, managing systems, and making sure everything (and everyone) moves forward.
Support may include:
Project + launch management
Funnel and email systems
SOP + workflow buildout
Team communication and delegation
Performance tracking and optimization
Digital product + content support
Marketing strategy + development
Limited availability, requires 3 month commitment.
What Exactly Can You Take Off My Plate? Glad You Asked:
✓ Email Marketing & Sales Funnels
Automated systems that turn your audience into customers — without needing to launch every five minutes.
✓ Digital Product Development & Management
We help you create, launch, and optimize scalable offers that bring in consistent revenue.
✓ Business Operations & Systems Setup
SOPs, workflows, automations, and backend tools tailored to how you run your business.
✓ Project & Campaign Management
From launches to internal projects, we keep things moving — on time and fully supported.
✓ Team Coordination & Delegation Systems
We help your team work smarter with clear roles, better communication, and fewer roadblocks.
✓ Performance Tracking & Optimization
Know what’s working and what’s not with systems for monitoring key metrics and improving over time.
✓ Social Media Strategy & Support
Includes content planning, editing, and ongoing execution to keep your brand visible without the burnout.
You don’t just get suggestions. You get it DONE.
Exclusive 3-month commitment discount
The retainer support pricing is based on a discounted rate due to the 3 month commitment.
If you’re not ready to commit, but still want to work with us, don’t worry! We can work on a month-by-month basic at our full rate.
Let’s figure out what would actually help.