Done-for-you content, strategy, & marketing support services so you can finally breathe again.
Doing 5 jobs at once? That’s not entrepreneurship. That’s a breakdown in progress.
Get a digital business management team that streamlines, strategizes, and executes your content, operations, and growth. Our custom monthly support plans mean you’re the boss of your business (not the burned-out employee).
This is the cozy entrepreneur life you dreamed of and the one we help you live.
Go from DIYing to delegating
Let’s Marie Kondo your task list. If it doesn’t spark joy, we’ll take it over. Here’s what our online biz management services can look like:
Before working with us:
✘ Your launch timeline lives in your brain (and nowhere else)
✘ You’re answering team questions 24/7 because nothing is documented
✘ Client deliverables are slipping through the cracks
✘ You’re stuck in “maintenance mode” with no time to grow
✘ You’re juggling Slack, Notion, Google Drive — and still feeling behind
✘ You’re making decisions solo, every step of the way
After working with us:
✓ You have SOPs, workflows, and systems everyone actually follows
✓ Projects move forward without your constant input
✓ Your team knows who’s doing what — and when
✓ Launches feel organized and supported (not chaotic)
✓ You’re tracking what’s working — not just guessing
✓ You finally feel like the CEO, not the only one keeping things afloat
How our client Katie went from $80k CAD → $300k CAD in profits
Ever since Shelby joined my team in 2020, my business has completely transformed. Shelby is committed to organization, creativity, strategic planning, and thinking outside of the box. From managing my team of editors at my agency, Creatorly Media, to developing digital products for my personal brand, and assisting me with YouTube edits, Shelby’s skills really cover the full range of what a content creator or online business owner needs in a digital business manager.
More than her technical skills, where Shelby really shines is her compassion, empathy, and true commitment to the success of those she works with. You will be hard pressed to find a business manager more kind-hearted and dedicated than Shelby! She always puts her best foot forward, and takes feedback and suggestions with a smile.
Having Shelby on my team has enabled my business to grow from about $80K CAD in annual profit back in 2020, to now over $300K CAD - because her assistance has allowed me to introduce new income streams, and focus more of my time on what I love to do the most: create content and grow my community.
I can’t recommend Shelby highly enough to manage your business as a content creator!
what some of my other clients are saying:
❀ Jules Acree
Shelby is such a gift to work with. She not only comes up with creative, thoughtful ideas—whether it’s content, optimizing my offerings, or finding ways to make the most of what I already have—but she can execute them too. That alone has been huge for me, because I’m no longer the bottleneck. She’s intentional, reliable, and just an all-around wonderful person to have on your team.
🎙 Pamela Krista
Shelby's team at Kay & Co has helped me finally get my content out of my camera roll and published. I had been sitting on content for months without the time to polish and edit. The team at Kay & Co has been able to help edit my clips, and add all the additional embellishments (audio, overlays, text ect) to make my content ready for the feed. The team gets to know each creator individually so that the final product still holds true to my brand!
𖤜 Léa Marie Bee
Working with Shelby is such an incredible experience! She took the time to learn my brand, paid close attention to every detail, and made sure the final video reflected exactly what I envisioned. Her communication was always kind, clear, and professional, and the end result was absolutely perfect. I couldn’t be happier with her work!
☕︎ Jimmy McWhinney
Shelby and her team have been absolute lifesavers. Starting from scratch, they've guided me thoughtfully at every step. They bring structure and independence, but always with a sense of customization and care that makes working with them such a pleasure.
What if your “someday” to-do list had a team behind it?
Kay & Co. started with me, Shelby Kay, and the lessons I learned while working alongside creator and entrepreneur Katie Steckly. That experience showed me what was possible when strategy and creativity come together — and it inspired me to build an agency that could offer that same kind of support to other entrepreneurs.
Over time, what began as just me has grown into a small but mighty team. Each person at Kay & Co. was chosen not only for their skills, but because they share a genuine passion for helping creators and business owners grow — and for building a life they love along the way. Together, we’re here to make the behind-the-scenes feel lighter, so you can focus on the big picture and the dreams that started it all.
Swap overwhelmed for “I’ve got a team for that” …
Step 1: Apply for support ✌️
Start by filling out a quick application so we can get to know you, your business, and what kind of support you’re looking for.
From there, we’ll review your info and reach out to chat through the details — what’s working, what’s not, and where our team can make the biggest impact.
Step 2: Your custom roadmap 🗺️
Once we know your goals and priorities, we’ll create a tailored support plan designed around your current season — whether that means getting your systems in order, managing your next launch, or keeping your team organized and accountable.
Step 3: Book + breathe 🫶
When you’re ready to move forward, we’ll handle onboarding and get your systems, projects, and communication rhythms in place.
From there, our team steps in to take care of the work that’s been weighing you down — so you can finally focus on the bigger vision again.
What is an Online Business Manger, actually!
An Online Business Manager (OBM) steps in as the right-hand partner who keeps your business running smoothly — managing systems, projects, launches, and people so you can finally stop juggling everything yourself.
Where a Virtual Assistant follows tasks, an OBM creates the plan.
We look at your business from the top down, connect the moving parts, and make sure every idea, launch, and deliverable is actually getting done — the right way, on time.
You’re ready for this level of support if:
You’re stuck working in your business instead of leading it
You’re managing a team (or want to), but everything still runs through you
You’re tired of being the bottleneck and want systems that actually scale
You have multiple offers, platforms, or projects and want everything to flow together
What we handle at Kay & Co:
Each OBM partnership is custom-built around your needs, but may include:
Project management & operations
Systems setup & automation
Team coordination & hiring support
Launch management & strategy implementation
Content calendar oversight
KPI tracking & monthly reporting
Our role, in one sentence: We step into your business as a strategist, project manager, and accountability partner — the person who keeps the ship steady so you can finally breathe, create, and lead.
Ready to get started?
🌿 How Our Pricing Works
We believe your business deserves support that fits your current season — not a one-size-fits-all package. Every business grows at its own pace, and our pricing reflects that flexibility.
We start with a base retainer that covers your foundational OBM support — ensuring every client receives the same high level of attention, communication, and care. From there, we build a customized package around your specific needs, whether that’s systems setup, launch support, or ongoing operations management.
Because no two businesses look alike, your retainer can expand or contract as your priorities shift. We’ll review your hours, goals, and focus areas each month to make sure your support always matches where you’re headed.
If you commit to working with us for three months or more, you’ll receive a preferred rate as a thank-you for being as committed to us as we are to you.
It’s our way of rewarding consistency — and giving you the stability of a true long-term partner in your business.
*Base retainer starts at $1,275 per/mo. which covers approx. 15 hrs. per/mo.*In short: Fair. Flexible. Focused on what you actually need — not what fits in a box. We meet you where you are, build a plan that supports where you’re going, and adjust as you grow..
What that really means for you
You get a calm, capable partner who:
Turns your big ideas into organized, actionable plans
Builds systems and SOPs so your business runs without you micromanaging
Keeps your team aligned and projects moving forward
Oversees launches, collaborations, and marketing campaigns
Spots bottlenecks before they turn into problems
Tracks results and keeps everyone accountable — kindly but firmly
Think of us as the bridge between your vision and execution — the person who makes sure nothing slips through the cracks while freeing you to focus on creativity, clients, or growth.
