Done-for-you content, strategy, & marketing support services so you can finally breathe again.
Doing 5 jobs at once? That’s not entrepreneurship. That’s a breakdown in progress.
Get a digital business management team that streamlines, strategizes, and executes your content, operations, and growth. Our custom monthly support plans mean you’re the boss of your business (not the burned-out employee).
Stop being the one holding it all together behind the scenes.
Instead of managing every moving piece yourself — from content to client delivery to launches — we step in as your digital business operations team.
Here’s what we can take off your plate:
Workflow and systems setup that actually work for how you run things
SOP creation and backend organization so your business stops living in your head
Project and launch management to keep timelines (and your sanity) on track
Performance tracking and process improvement so you can grow with clarity
Team delegation, task oversight, and ops-level support to reduce decision fatigue
Light support in content delivery or marketing ops (when needed)
Everything is tailored to the level of support you need — so you can finally step into your role as the visionary, not the bottleneck.
We combine strategy + execution so you can:
✓ Get your time back (finally)
✓ Launch new offers without burnout
✓ Feel like a CEO again (instead of your own intern)
✓ Actually take a day off (wild concept)
This is the cozy entrepreneur life you dreamed of and the one we help you live.
How our client Katie went from $80k CAD → $300k CAD in profits
Ever since Shelby joined my team in 2020, my business has completely transformed. Shelby is committed to organization, creativity, strategic planning, and thinking outside of the box. From managing my team of editors at my agency, Creatorly Media, to developing digital products for my personal brand, and assisting me with YouTube edits, Shelby’s skills really cover the full range of what a content creator or online business owner needs in a digital business manager.
More than her technical skills, where Shelby really shines is her compassion, empathy, and true commitment to the success of those she works with. You will be hard pressed to find a business manager more kind-hearted and dedicated than Shelby! She always puts her best foot forward, and takes feedback and suggestions with a smile.
Having Shelby on my team has enabled my business to grow from about $80K CAD in annual profit back in 2020, to now over $300K CAD - because her assistance has allowed me to introduce new income streams, and focus more of my time on what I love to do the most: create content and grow my community.
I can’t recommend Shelby highly enough to manage your business as a content creator!
Go from DIYing it to delegating it
Let’s Marie Kondo your task list. If it doesn’t spark joy, we’ll take it over. Here’s what our online biz management services can look like:
Before working with us:
✘ Your launch timeline lives in your brain (and nowhere else)
✘ You’re answering team questions 24/7 because nothing is documented
✘ Client deliverables are slipping through the cracks
✘ You’re stuck in “maintenance mode” with no time to grow
✘ You’re juggling Slack, Notion, Google Drive, and still feeling behind
✘ You’re making decisions solo, every step of the way
After working with us:
✓ You have SOPs, workflows, and systems that everyone follows
✓ Projects move forward without your constant input
✓ Your team knows who’s doing what — and when
✓ Launches feel organized and supported (not chaotic)
✓ You’re tracking what’s working, not just guessing
✓ You finally feel like the CEO — not the only one keeping things afloat
What if your “someday” to-do list had a team behind it?
Your “I’m not doing this alone anymore” era starts here. Meet your operations + systems + digital growth agency.
Shelby Kay – Founder, Online Business Manager
Shelby Kay is a creator, strategist, and entrepreneur who knows what it takes to build a business from the ground up. Her journey wasn’t linear—it was filled with pivots, experiments, and valuable lessons. She officially took the leap into full-time entrepreneurship around the age of 30, proving that it’s never too late to shift careers. Before going all-in, she explored various business models—from e-commerce and digital products to YouTube and content strategy—learning firsthand what works (and what doesn’t).
What sets Shelby apart is her ability to integrate the foundational elements of a business—branding, marketing, monetization, and workflows—to create a system that works for her clients. Over the past five years, she has helped entrepreneurs and content creators refine their strategies, grow their platforms, and build businesses that align with their lifestyles without burnout. Her expertise lies in bridging the gap between creativity and structure, ensuring that businesses not only look good but operate seamlessly behind the scenes.
Bailey Noel – Online Business Manager
Bailey Noel is an actress, filmmaker, and creative strategist with a deep passion for storytelling. With a background in theater, acting, and video production, she studied at BSU and has built an impressive career both on stage and behind the camera. She has performed in productions such as Noises Off, Treasure Island, The 39 Steps, and Moon Over Buffalo, and has contributed to film projects like Written in the Light and Wherein Lies Continue. Her work in the industry even earned her a spot on IMDb—a testament to her dedication and talent. Check out her IMDb profile here.
Beyond her work in film and theater, Bailey has extensive experience in social media management and content production, working with brands, brick-and-mortar businesses, and fellow creatives to develop compelling digital strategies. She understands the power of storytelling in business and knows how to create engaging content that resonates with audiences.
Isobel Ledger – Online Business Manager
Isobel is a content creator on a mission to build a life that nurtures happiness. By sharing her journey towards a full-time creative lifestyle, Isobel hopes to shine a light on the process, not simply the end result.
With a Theatre BA under her belt, Isobel’s storytelling is at the core of everything she makes - weaving narrative with taste, style and feeling to build community through true, human connection. In her off time, you can find her belting out a show tune, lost in a book or immersed in the world of a game. Check out Isobel’s creative journey here, or join her for a let's play here!
Swap overwhelmed for “I’ve got a team for that” in 3 steps
Step 1: Quick Vibe Check
Hop on a call with us. We'll chat through your current chaos, pinpoint exactly what you want off your plate (aka what's been making you want to throw your laptop out the window), and see if we're a match (spoiler: we probably are).
Step 2: Your Custom Game Plan
Based on your goals (and how much you're ready to delegate), we'll build a support and execution plan that's tailored just for you.
Step 3: One-Month Test Drive
We'll start with a one-month paid trial — zero pressure, all clarity. Love it? (You will.) Keep us around at a discounted rate for three more months of blissful online business management support.
What Exactly Can You Take Off My Plate? Glad You Asked:
✓ Email Marketing & Sales Funnels
Automated systems that turn your audience into customers — without needing to launch every five minutes.
✓ Digital Product Development & Management
We help you create, launch, and optimize scalable offers that bring in consistent revenue.
✓ Business Operations & Systems Setup
SOPs, workflows, automations, and backend tools tailored to how you run your business.
✓ Project & Campaign Management
From launches to internal projects, we keep things moving — on time and fully supported.
✓ Team Coordination & Delegation Systems
We help your team work smarter with clear roles, better communication, and fewer roadblocks.
✓ Performance Tracking & Optimization
Know what’s working and what’s not with systems for monitoring key metrics and improving over time.
✓ Social Media Strategy & Support
Includes content planning, editing, and ongoing execution to keep your brand visible without the burnout.
You don’t just get suggestions. You get it DONE.
Your support options:
1:1 Strategy Call (60 Minutes) $497
Need a second brain on your business? This call is for founders who want clarity and direction. We’ll walk through what’s working, what’s stuck, and what to prioritize next — so you leave with renewed focus and practical next steps.
This is a no-pressure, no-pitch session. Just you, me, and an open Notion page.
OBM (Online Business Manager) Sprint (2-week intensive) $1,997
You’re in growth mode — but behind the scenes, it’s a mess. In this done-with-you intensive, we audit your business backend, map out your systems, and create a custom strategy for sustainable growth.
Includes:
90-minute kickoff call
Deep-dive audit (offers, systems, team, content, revenue gaps)
Custom strategy roadmap + SOP or workflow recommendations
7 days of async support (via email or Slack)
Ideal if you're prepping for a launch, hiring help, or building your first real systems foundation.
Monthly Retainer Support (Starts at $2,000/month | 30-hour retainer)
Ongoing operations and strategic support tailored to your business. We become your behind-the-scenes team — running projects, managing systems, and making sure everything (and everyone) moves forward.
Support may include:
Project + launch management
Funnel and email systems
SOP + workflow buildout
Team communication and delegation
Performance tracking and optimization
Digital product + content support
Regular strategy calls
Limited availability.
Exclusive 3-month commitment discount
Start with a one-month trial. Love it? Lock in a discounted rate when you commit to 3 months!
That means:
Time to build real momentum
A team that actually gets your business
More support, less chaos
And yes, money saved while you’re at it
Let’s figure out what would actually help.
